Happy New Year, everyone!
January kicked off with a bang for our team, as we jetted off to Paris for Maison & Objet January 2023 edition with theme “Take Care,” to launch Circularity in Action, an immersive experience highlighting the Danish influence on sustainable and circular methodologies.
Circularity in Action brought Danish furnishing brands and their innovative embrace of circular design practices into the spotlight with this immersive, artful, and educational activation with scenography by designer and Maison & Objet ambassador Laurence Carr of Laurence Carr Inc.
This project was organized by Laurence Carr Inc and the Confederation of Danish Industry, in partnership with Creative Industries of Denmark, Visit Denmark, and VOCAST, funded by the Trade Council of Denmark and the European Union, and sponsored by TARKETT.
We were especially honored to have Her Royal Highness, Princess Marie of Denmark, present to inaugurate the event and share remarks on the vitality of circularity.
Upon entry into this immersive activation, with walls and floor covered with Tarkett circular products, visitors navigated past real examples of waste and byproducts and learned about how they are being re-imagined into the materials of the future, as well as details on why the circular movement is so crucial for our environment. Finally, guests entered the main hall, where they experienced curated living spaces featuring circular furnishings, from sustainable Danish brands.
For the display in the main area, Laurence was inspired by modern Danish design from the 1960’s.
“Contemporary Danish furniture designers focused on using natural light and creating space. A common theme among Danish design items — particularly those created in the 1950’s — is a unique “floating” effect. This creates an illusion in which furniture pieces often appear weightless, almost as if they are hovering off of the ground. I chose soft, gentle colors, white walls, and a light, airy atmosphere to pay homage to this time-honored tradition and style.”
Featured brands included Arboretum Design, August Sandgren, Brandt Collective, dk3, Matias Moellenbach, Mossroom, Motarasu, Natures Collection, NORR11 International, Nordlux, Readers Copenhague, and Skovshoved Møbelfabrik & Co.
From darkness to light, degradation to regeneration, and waste to wonder… we are all interconnected. The built environment generates nearly 50% of annual global CO2 emissions. We must become part of a solution that preserves the Earth and our legacy. This activation was an educational and evocative path toward the solutions that circular design offers.
Thank you to Maison & Objet, and all of our collaborators, sponsors, and supporters! Thanks to everyone’s hard work, dedication, and vision, Circularity in Action was a great success!
Please enjoy this educational video on circularity, inspired by language designed for this activation:
For more coverage on this activation, please reference the articles on our Press page.
May 2023 bring plenty of health, opportunity, and success to you and yours!
Laurence Carr
Photo credit:
Featured & 1, 2, 3, 5:
VisitDenmark / Creative Denmark / Dansk Industri / Det Danske Kongehus
Photo 4: Sam Henderson
