Laurence Carr, MBA 

As an international executive, Laurence helps organizations translate ambitious brand vision into commercial results through exceptional experiences, disciplined execution, and aligned leadership with hands-on fluency in AI, including agentic AI for enterprise strategy and customer experience. 

She brings 15+ years driving growth, brand equity, and P&L outcomes across luxury, lifestyle, hospitality, and experiences sectors, from the Olympic Games to global luxury houses. USC Marshall, MBA. 

What distinguishes Laurence is whether working across cultures, aligning complex stakeholder groups, anticipating market shifts, or leading high-profile initiatives, she is a translator between worlds: creative and commercial, strategy and execution, brand and business. 

Experiences that deliver commercially 

Laurence's executive leadership was forged at Olympic level: at Sydney 2000 she managed IOC protocol for ~8,000 constituents (heads of state, royalty, and dignitaries), leading an 80-person team within a 1M program budget She contributed to a Swarovski Foundation program at the United Nations headquarters that reached audiences in the tens of millions. Her work has been featured in leading publications including Forbes and The Wall Street Journal. C-suites and investors trust her to convert brand strategy into measurable financial performance.

Aligned leadership across borders and brands 

A dual US–French citizen with a career spanning the US, Europe, Australia, and Asia, Laurence brings a C-level network across global luxury, consumer, and hospitality. She orchestrates the global stakeholders complex initiatives require, from brand presidents to CFOs, and navigates multicultural organizations natively.

Operator and Board role 

Laurence excels in senior operating roles for global growth-stage enterprises, as well as Board Director and Advisory Board seats within growth equity, climate tech, and infrastructure portfolios. 

She can advise private equity boards and leadership teams on high-growth corporate scaling across the energy transition, circular luxury, and institutional wellness sectors. Combining rigorous credentials from Cambridge and MIT Sloan with deep commercial execution, she specializes in transforming sustainable innovation, deep-tech infrastructure, and AI-driven consumer engagement into market-leading brand equity.

Laurence’s governance and advisory pedigree includes serving on the Board of Advisors for the United Nations Fashion & Lifestyle Network (UN Office for Partnerships) and acting as the U.S. Sustainability Ambassador and judge for Maison & Objet. Her expertise bridges the critical gap between complex technical assets, including circular materials, energy transition infrastructure, and advanced longevity frameworks, and the sophisticated market positioning required to win enterprise customers, secure a social license to operate, and accelerate commercial adoption.

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